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Four Tips for Display Advertising Success
Admit it. Most of us Search Engine Marketers are inherently skeptical of display advertising. After all, for years, we’ve been living in the throngs of the Google Content Network’s long tail of poor...
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Blending Attribution and Bid Management
In the past, I’ve spoken in great detail on the value of attribution management. Indeed, having a proper attribution model is crucial in improving the return on your ad spend. But simply having access...
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Making the Leap to Enhanced Online Campaigns – What it Means, and How to Adapt
Image credit: google Without a doubt, one of the most-talked about subjects in the SEM sector these days is Google’s launch of Enhanced Campaigns. This launch represents a fundamental shift in the...
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Matching for Success: Using Match Types to Optimize Performance
Image credit: Digital-Clarity.com As Paid Search professionals, we pay attention to a lot of factors when optimizing our accounts – Ad copy, landing page creative, bid strategy, and keyword...
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It Starts NOW – Lighting Up Your Campaigns for Holiday Success
“Plan for the holidays early” is a well-known proverb in the online advertising space. For many online advertisers, the Q4 holiday season is what makes or breaks the year. While general planning of...
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The Bridge to Conversions Requires the Right Structure
Any SEM or PPC professional typically has the same goal – To get more conversions at a lower cost. Let’s face it – There are a ton of things that can influence conversion (ad copy, landing page...
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Bidding to Win: The Art of Building a Great Bid Rule
“And the winner is….. The guy in the yellow hat!”. We’ve all been in auction environments where we’ve heard an auctioneer declare a winner with the chant above. As PPC managers, we actually deal with...
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Make the Right Impression with Google Display Network Campaigns
Display Off Mentality Years ago, long before the advent of Enhanced Online Campaigns, before adCenter even existed, and back when Yahoo! actually had its own paid search platform, it was relatively...
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Preview of the Acquisio Summit
Memorial Day in the United States… A day that has so many meanings, as as we celebrate those who have served, and mark the official beginning of the summer season. Aside from the hot weather and days...
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Automating Display: Preview of Automation Guide eBook
Having an automated solution to manage bids and budgets for search is only half the battle. Optimizing your strategy for display campaigns is equally important. Display ads are notorious for having the...
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